Children as consumers

Children as consumers: advertising and marketing.

Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the discretionary income of children and their power to i...

Rural Chinese Children as Consumers: Consumption Experience and Information Sourcing

Consumers as tutors – legitimate teachers?

BACKGROUND The aim of this study was to research the feasibility of training mental health consumers as tutors for 4th year medical students in psychiatry. METHODS A partnership between a consumer network and an academic unit in Psychological Medicine was formed to jointly develop a training package for consumer tutors and a curriculum in interviewing skills for medical students. Student atti...

Consumers’ Trust in Feelings as Information

The diagnosticity of feelings in judgment depends not only on their representativeness and relevance, but also on people’s trust in their feelings in general. Trust in feelings is the degree to which individuals believe that their feelings generally point toward the “right” direction in judgments and decisions. Six studies show that a higher trust in feelings (a ) increases the reliance on feel...

The moral responsibility of consumers as citizens

The paper addresses the extent of, and preconditions for, consumers’ moral responsibility for sustainable consumption. Starting from the concept of consumer citizenship it is argued that full citizenship includes both rights and duties. The established set of Kennedy’s consumer rights is used as a basis for deriving corresponding consumer duties, which foster sustainable development. It will be...